Energy Efficiency Claims: cars and vacuum cleaners
It’s good to see energy efficiency is making headlines. Last month it was VW over their fraudulent emissions and fuel efficiency claims, which will result in billions of dollars of repairs, customer claims, penalties and untold damage to its, otherwise, excellent reputation. In a positive twist, it seems that VW may redeem its reputation by escalating […]
Read MoreWhat do you do when you get “The Letter”?
Four types of letters There are 3 important letters that your business cannot ignore if it receives one. Each one is serious and has enormous consequences for the business. Each one is avoidable and only one is welcome. There is a fourth letter that you won’t receive, but also has huge consequences. The 3 letters […]
Read MoreTurning complaints into assets
What would you do if a client publishes a bad review or lodges a complaint about your business? The Broadway Hotel in Blackpool, England is making news for all the reasons it was trying to avoid. It has been reported in the world news that the Broadway Hotel has (or had) a term in its terms […]
Read MoreHas someone complained about your business?
Small businesses cannot expect to fly under the ACCC’s radar. Managing risk of non compliance with laws, including the Australian Consumer Law (ACL) is something all businesses should be concerned with. The ACCC does not only deal with complaints and enquiries relating to the conduct of large businesses and companies. According to the ACCC’s latest Small Business […]
Read MoreWhat can companies learn from GM’s recall debacle?
15 senior GM employees lost their jobs over delaying the recall of faulty cars Failing to act urgently to recall faulty products last week led to General Motors sacking 15 employees, mostly in senior and executive legal and engineering roles and disciplining 5 others. They failed to act an ongoing problem with the ignition switches in a number […]
Read More3 lessons suppliers can learn from washing machines that catch fire and cars that will not stop.
Unfortunately, products will, from time to time, be released in the marketplace with faults that are not detected until in use. How a company handles this is important not only to the safety of consumers but to the reputation and financial well -being of the manufacturer (in Australia an importer of foreign manufactured goods is […]
Read MoreComplaints- where lawyers and marketers can agree.
Lawyers and marketers don’t always see eye to eye- take for instance the marketer wanting to find a descriptive name for a product and the IP lawyer advising that a descriptive name won’t be easy to protect. But I don’t want to talk about names here. This is about complaints, brand identity and product and […]
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