12 sustainability goals successful companies know
Sustainability plays a significant role in many companies today. They are seeing benefits from operational efficiencies, goodwill and compliance as well as the greater advantages that come from managing their impact on the environment and communities. Nestlé, for example, has promised to achieve zero energy waste in all of its 150 European factories by 2020. […]
Read MoreThe regulator is watching for false claims of energy cost savings or of premium attributes of products penalties but are easily avoidable.
In a speech to lawyers on Friday night, the chairman of the ACCC said that 2 areas of their focus are energy retailers and in particular on claims of discounts and savings available to customers and on the making of credence claims, particularly by the food industry. This includes claiming attributes such as “Australian made”, […]
Read MoreEven accidentally misleading consumers can be costly
Over the past 6 months the ACCC has received over 1000 complaints or enquiries relating to misleading advertising and false representations including claims that are made to improve the appeal of a product to consumers (“credence claims”). Credence claims can include country of origin representations, “green” or environmental claims and representations that products are “organic” […]
Read MoreInnovation and Sustainability: giving your company a competetive advantage.
The importance of innovation in business has been highlighted to me twice in as many days. The first occasion was in a presentation that I was fortunate to attend by the futurist and innovation expert, Craig Rispin. Craig talked about the importance of foresight and innovation in setting a company apart from its competitors. Craig’s […]
Read MoreDoes the ACCC have you and your company in their sights?
The ACCC and State regulators of the Australian Consumer Law (“ACL”) will select particular issues and traders to target in line with what they perceive to be the risks and new and emerging issues and enforcement priorities that need addressing. The national projects that the regulators have identified to target for 2011/2012 includes environmental claims, […]
Read MoreWHY BOTHER GOING GREEN?
Companies want to reduce their environmental impact for a number of reasons including: It’s what their customers want; It’s what their staff or management want; It forms part of their Corporate Social Responsibility Policy; They want to save money from the improved efficiency of their business or manufacturing processes; They want to increase productivity; They […]
Read MoreGREEN WASHING
The value to companies of differentiating their goods and services on environmental terms has led to unscrupulous companies engaging in “Greenwashing”. “Greenwashing” is the term that has come to describe the practice of making unsubstantiated, misleading or irrelevant environmental claims overstating the environmental benefits of a product, service, technology or company practice. Making misleading or […]
Read MoreGREEN CLAIMS
What are green claims? Green claims are claims that a product, service, technology or something else is good for the environment or won’t harm the environment or a part of the environment, when compared to current accepted practices. They can appear on labels, packaging, advertisements, promotional material, websites and anywhere in association with the goods, […]
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