Energy Efficiency Claims: cars and vacuum cleaners
It’s good to see energy efficiency is making headlines. Last month it was VW over their fraudulent emissions and fuel efficiency claims, which will result in billions of dollars of repairs, customer claims, penalties and untold damage to its, otherwise, excellent reputation. In a positive twist, it seems that VW may redeem its reputation by escalating […]
Read MoreFuel cells: An under used energy source. What are they?
Two articles came across my desk on Monday from very different sources about fuel cells. One was published in Business Spectator and the other in Science Daily. Science Daily reported on a 2 year pilot program soon to be undertaken in Texas, California and New York where the refrigeration units of frozen food delivery vans […]
Read MoreThe regulator is watching for false claims of energy cost savings or of premium attributes of products penalties but are easily avoidable.
In a speech to lawyers on Friday night, the chairman of the ACCC said that 2 areas of their focus are energy retailers and in particular on claims of discounts and savings available to customers and on the making of credence claims, particularly by the food industry. This includes claiming attributes such as “Australian made”, […]
Read MoreEven accidentally misleading consumers can be costly
Over the past 6 months the ACCC has received over 1000 complaints or enquiries relating to misleading advertising and false representations including claims that are made to improve the appeal of a product to consumers (“credence claims”). Credence claims can include country of origin representations, “green” or environmental claims and representations that products are “organic” […]
Read MoreInnovation and Sustainability: giving your company a competetive advantage.
The importance of innovation in business has been highlighted to me twice in as many days. The first occasion was in a presentation that I was fortunate to attend by the futurist and innovation expert, Craig Rispin. Craig talked about the importance of foresight and innovation in setting a company apart from its competitors. Craig’s […]
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